A healthy, engaged email mailing list is a marketer’s favorite asset.
A healthy, engaged email mailing list is a marketer’s favorite asset. It provides a direct line of communication with a body of customers who’ve already expressed a willingness to learn more about your brand or product. They want to hear what you have to say.
Array’s MailChimp integration helps grow your list. Kill two birds with one stone by sending a form responder’s information to your MailChimp list — just be sure to let them know your plans, of course!
In this article, we explain how to:
- connect your Array account to MailChimp
- place fields on a form that will add new subscribers to an email mailing list
- create a new MailChimp mailing list from within Array
What is MailChimp?
MailChimp is an email marketing service aimed at making it easy for marketers to create beautiful, simple email campaigns. Messages can be sent to the entire mailing list, or to targeted subsets of subscribers.
If you don’t already have a MailChimp account, you can create one here.
Once you’ve created an account with MailChimp, you’re able to connect it with Array. First, visit our Array Market and search for the MailChimp integration.(You’ll be able to peruse our other integrations here as well.) The Market can be found through the “Installed Apps” panel found in the navigation bar at the top of your account.
Next you’ll need to activate the integration, which you can do by clicking the “Install” button.
At this point you’ll be redirected to a MailChimp login page. Enter your account credentials so Array can access your account.
You’ll now see your MailChimp account listed as being attached to Array. To connect another account, click the “Add Mailchimp account” button.
To disconnect your MailChimp account from Array, click the X to the right of the account email. Be aware that any forms with fields that use the MailChimp integration will stop working properly.
Adding Subscribers From Targeted Fields
The most direct way to tell Array to share emails with MailChimp is by using a targeted MailChimp field. To do this, open the Form Builder tool and look for the “Add Subscriber” field under the “Integrations” tab.
Dropping the “Add Subscriber” field onto your form will automatically add all the possible fields that can correlate to a MailChimp subscription: Name, email, phone number, and company name. You can delete any of these fields that are not relevant to your marketing needs — just be sure to keep the email field, of course.
Look for the MailChimp icon located in the right side of the field to determine whether it is a MailChimp-specific field or not.
Adding Subscribers From Email Fields
Alternatively, you can trigger the MailChimp integration on any existing email field. Simply hover over the field and click the white Mailchimp monkey icon that will appear in the right corner.
Determine the MailChimp Mailing List
Regardless of which method you use to add subscribers, you need to tell Array to which of your MailChimp mailing lists you’d like to send the responder’s email. To program this, click on the white Mailchimp monkey icon that appears in the right corner if you hover over a MailChimp field. (Note that this is the same button you will need to click anyway if you are adding subscribers from email forms.)
After clicking this button, an “Email Settings” box will appear. Click the MailChimp option.
The following screen has three main sections. At the top it asks you to choose the mailing list that you’d like the emails to be sent to. Click the dropdown box and select the intended list.
Next you’re asked which of the available fields you’d like to send to MailChimp. Array will only display the fields that are in your form and correlate to the type of data MailChimp can store. Click on the green circles on the right side to deactivate a field.
Finally, if none of your existing MailChimp lists meet your needs, you can create a new list from within Array. Just click the “Create new list” button and fill out the four fields.
List name: The name of the mailing list. This is for internal purposes only; the email recipients won’t ever see this name.
Default “from” email: This is the email address that the recipient will see when you email this list, unless you manually change it.
Default “from” name: This is the same as the “from” email, but it displays as a name instead of an email address.
Reminder: Finally, you can jot a note as to how a recipient’s email address was added to your list. This is especially important if it isn’t totally clear that your Array form will be extracting their email address.