Zendesk Sell

Zendesk Sell is a customer-relations management software focused on optimizing the sales pipeline of a growing business.

Maintaining and growing a healthy list of sales leads plays a pivotal role for any marketing team’s success. It provides the fuel to power your sales engine and keep the machine churning out paying customers. That’s why Zendesk Sell CRM was among the first apps we chose to integrate with our core Array product.

In this article, we explain how to:

  • connect your Array account to Zendesk Sell
  • add information to Zendesk Sell using a Array form
  • update existing contact information in Zendesk Sell from a Array format
  • update existing contact information in Zendesk Sel from a Array form
  • send documents and media files to Zendesk Sell from Array

What is Zendesk Sell?

Zendesk Sell is a customer-relations management software focused on optimizing the sales pipeline of a growing business. Users can add clients and potential buyers to their database, allowing them to keep track of relevant information. Not only does Zendesk Sell store basic information such as a lead’s name, company, email, phone number, or address, but it can also take notes about conversations you’ve had with your clients, their concerns and satisfactions with your service, and the dates of your last correspondences.

If you don’t already have a Zendesk Sell account, you can create one here.

Integrating Zendesk Sell

Once you’ve created an account with Zendesk Sell, you’re able to connect it with Array. First, visit our Array Market and search for the Zendesk Sell integration. (You’ll be able to peruse our other integrations here as well.) The Market can be found through the “Installed Apps” panel found in the navigation bar at the top of your account.

Alternatively, you can go straight to the Zendesk Sell integration page by following this link.

Next you’ll need to activate the integration, which you can do by clicking the “Install” button.


A popup screen asking for your Zendesk Sell account credentials will appear. Enter your information so Array can access your Zendesk Sell account.

You’ll now see your Zendesk Sell account listed as being attached to Array. To connect another account, click the “Add Zendesk Sell CRM account” button.

add zendesk

Disconnecting Zendesk Sell

To disconnect your Zendesk Sell account from Array, click the X to the right of the account email. Be aware that any forms with fields that use the Zendesk Sell integration will stop working properly.

Capturing Information

Now that you’re all setup, you can add special fields to your Array forms that will automatically share the responses with Zendesk Sell.

Start by navigating to the Form Builder to create or edit a form as you usually would, then open the “Integrations” tab. Here you’ll see three options: add lead, add contact person, and add contact company.

​Each of these represents a different piece of information that you can save to Zendesk Sell. Unlike a typical data field in a Array, these responses are stored on the Array database and in Zendesk Sell itself. With each completed form that’s submitted, the information related to the new lead, contact person, or contact company will appear in your Zendesk Sell account.

Pay attention to the fact that adding one of these special fields will actually create several fields in your form. For example, the “Add Lead” field creates fields for the lead’s name and title, the name of their organization, and their email, phone number, and address.

You can delete these extra fields as you please. Look for the Base logo to determine if the field is associated with the integration.

​Data Search

The Zendesk Sell integration actually works in both directions, meaning you can retrieve data just as easily as you can send it. This works great in situations where a respondent’s information may already be saved in your Zendesk Sell database. Searching for their name will auto-populate the form with their information.

To implement data search, open the “Text Input” field in the form builder. On the bottom you’ll see a “Data Search” option. Drop this into your form and you’re all set — a live search option will appear in the finished form.

Two-Way Sync

In addition to simply creating new leads in Zendesk Sell, you can also update existing contacts or add file attachments.

To implement two-way sync, click on the Zendesk Sell option in the popup menu that appears after dropping a new data search field onto a form.

​You’ll then be asked to make two choices:

        1. Responses update record on Zendesk Sell

This is asking if you would like submissions entered via your Array form to overwrite existing data in Zendesk Sell? For example, if someone already in your Zendesk Sell database completes the form using a different phone number from the one currently saved in Zendesk Sell, would you like the new number to replace the old one?

        2. Attach responses to Zendesk Sell record

This determines whether you’d like CSVs, PDFs, or other file types to be attached to the contact’s information in Zendesk Sell. You can select as many of these options as you’d like. A PDF would be a copy of the entire Array form, whereas an image would only include any image files submitted within the form itself.

​Video Tutorials